Many of you may have noticed the recent agreement struck between Netflix and Warner Bros. to postpone the availability of new releases on Netflix DVD-by-mail service for 28 days following their release on DVD/Blu-ray (you can read an interesting analysis of it here). This means that when a new movie, say The Informant, hits the shelves in DVD and Blu-ray, Netflix customers won’t be able to get it until at least a month later. It is widely assumed that this agreement will serve as a template for Netflix’s relationships with the other major studios going forward. which would mean that pretty much all new releases wouldn’t be available on Netflix until a month after release (and they wouldn’t show up on streaming for at least another year.)
At VUDU, things work differently. Almost all of our movies are available the same day the come out on DVD and Blu-ray. And because we’re all digital, our customers don’t have to suffer through the rationing of physical inventory or the headaches of getting scratched discs that are unwatchable. All new new releases are available to everyone with the best viewing experience possible, in 1080p HD quality and Dolby Digital Plus surround sound. Our customers have told us they love the value we deliver to them. And as it turns out, our commitment to delivering you the earliest, best movie experience possible is something that Hollywood loves as well. So rather than seeing us curtailing what we offer our customers, you’ll see us moving in the opposite direction – more movies earlier.
We’d love to hear what you think on this topic.