This week we are introducing Free Preview for most of our movies.
This new feature is initially available to users of the VUDU embedded service – running on VUDU enabled TVs or BluRay players.
This nifty little feature allows our users to watch the first 2m:10s of any movie for free. A great way to sample movies and get a sense for the acting, photography, pulse, and atmospherics of a movie without having to buy it. Can’t do that with a DVD 😉
Free previews are also a great tool to test your home bandwidth and see which of the three VUDU qualities, SD, HD, and HDX will work best in your environment. SD delivers DVD like quality, HD delivers cable/satellite like HD quality, while HDX delivers Bluray like quality. And our HD and HDX come with high bit-rate Dolby Digital Plus 5.1 sound, great for home theater settings.
Now you might ask why the odd choice of 2m:10s for the preview duration?
I have two words for you: “Union Rules”. The showing of free previews is governed by contractual agreements between the various guilds that represent Hollywood workers, from actors to engineers, and the studios. They stipulate that no more than 2m:10s of any movie can be shown before the movie contributors are owed money under their contract.
Enjoy your free previews!