Vudu Gives Customers the On-Demand Entertainment They Want

Via Variety DECEMBER 5, 2017 10:00AM PT –


Entertainment service Vudu, which just celebrated its 10th anniversary, might be considered an old-timer in the fast-moving online market.


The 2017 Variety Press Play: Home Entertainment and Digital Hall of Fame inductee has logged a decade by staying focused on the customer, says Jeremy Verba, VP and GM, Vudu, video games and media,


“It’s a technology not for technology itself, not for innovation itself, but rather for getting the customer what they want,” he says. “And what do they want? They want their content wherever they want it, however they want it and on the device they want it. One of the things that Vudu’s really focused on is being ubiquitous, being on all the devices, being on all the operating systems, all the various cloud-based systems.”


That often means partnerships, as “innovation is a team sport,” Verba says.


In addition to supporting UltraViolet accounts, Vudu recently signed on as one of the four initial retailers, along with iTunes, Google Play and Amazon, supporting Movies Anywhere, the cloud-based locker system launched in October that allows consumers access to their digital movies regardless of which of the retailers processed the initial purchase. Lockers help customers “feel very comfortable in buying a digital copy,” Verba says.


Not only does Vudu offer more than 100,000 movies and TV titles to rent or buy, but last year it launched Movies on Us, a free ad-supported service.


“We’ve given customers the option to have a movie or TV show no matter what mood they’re in, whether they just want to sit back and watch something for free, whether they want to rent something and just view it once, or whether they want to buy it and enjoy ownership,” Verba says.


Acquired by top disc retailer Walmart in 2010, Vudu also has a unique platform to help customers bridge the physical and digital world. Through its disc-to-digital program, consumers can use their mobile phone to scan discs in their home library and purchase digital copies for a few bucks. Its InstaWatch program allows customers to access a digital copy when they purchase a qualifying physical disc, and customers can also buy digital copies by purchasing a card in Walmart stores that creates an access pin on their receipt.


Vudu is continuing to support expanded and innovative special features and new formats, offering several hundred titles in 4K UHD.


“We want to make sure that wherever our customers are on the technology spectrum that we have the product for them,” Verba says.



Vudu comes to Apple TV with thousands of free movies and UltraViolet access


Sunnyvale, CA, August 22, 2017 – Vudu has released the new Vudu Player for Apple TV, giving Apple TV users access to over 4,000 free titles on Movies On Us, as well as their existing Vudu and UltraViolet collections.


Owners of the 4th generation Apple TV with tvOS 10 can download the Vudu Player from the Apple TV store and immediately watch free Movies On Us titles, with limited commercials, from studios like Paramount, MGM, and Lionsgate. Titles include Sahara, Imagine That, Man on a Ledge, The Last Stand, Paranormal Activity 1 & 2, Universal Soldier, Vanilla Sky, Dirty Rotten Scoundrels, and more.


Users can also use the native app to watch their existing Vudu collection, and for the first time, link and play their UltraViolet collection on Apple TV – all without using AirPlay.


With the addition of Apple TV, Vudu expands its watch anytime, anywhere convenience for users and continues to add to its already extensive list of Vudu-enabled platforms. Now you can access Vudu from more of your favorite devices – including Apple TV, Chromecast, Android and iOS mobile devices, smart TVs, Blu-ray players, gaming consoles, streaming devices like Roku, and the web.


New users should first head to to sign up for a free Vudu account, as App Store policy restricts sign up ability from the player. While online, users can easily buy or rent titles from (or from platforms such as Android devices, smart TVs, game consoles, Roku, and more) and watch them instantly on their Apple TV. Users of the iOS app can also download titles in their collection to their mobile device.


About Vudu


Enjoy the magic of movie night, every night, with Vudu. With over 100,000 titles that can be watched on your favorite devices, Vudu gives you anytime, anywhere access to your favorite movies & TV shows. At home or on the go, online or offline, Vudu delivers a premium entertainment experience with the latest in digital video and entertainment technology, including 4K Ultra High Definition, Dolby Vision HDR, and Dolby Atmos Cinema Sound. For more information, visit


For more information on the Vudu Player for Apple TV, see our:


Information Page:


Vudu logo and guidelines:

Vudu Player Images: