NEW THIS WEEK: THE UPSIDE, GRETA, AND MORE

ODD COUPLES

One’s a bitter disabled billionaire in need of a caregiver. One’s a paroled ex-convict in need of a job.

They may not see things they same way, but if they can learn to see The Upside of each other they might end up somewhere better than where they started.

No good deed goes unpunished. When this good samaritan goes out of her way to return something lost, what (and who) she finds will change her life forever.

Get to know Greta, but don’t say we didn’t warn you.

NEW TO RENT

Revenge is a dish best served frozen.

When saving the day is no longer an option, one grieving father will strike out in Cold Pursuit of those who hurt his family.

Time flies when you’re having fun, and some bad days seem like they’re never going to end.

Head back to school to find out who’s really behind the repeating murders in the chillingly fun sequel Happy Death Day 2U.

NEW THIS WEEK: DISNEY’S THE LAST WARRIOR, CLIMAX, AND MORE

SOMETHING DIFFERENT

These outside-the-box imports may not be what American audiences are used to, but they guarantee a cinematic thrill ride like you’ve never seen before.

Who says Disney can only bring epic adventures to life stateside?

Disney’s The Last Warrior, produced by the house of mouse’s Russian branch, is a dungeon-and-dragon-filled romp that draws heavily from Russian folklore for an unforgettable family-friendly fantasy experience.

That last one was perfect for movie fans of all ages, now here’s a daring diversion for all the adult cinephiles.

French horror/thriller/musical Climax will have you oohing, aahing, covering your eyes, and maybe even busting out a dance move or two.

NEW TO RENT

When it comes to saving the world brick-by-brick, the second times the charm.

Watch the tenacious toys of The LEGO Movie 2: The Second Part show aliens, evil, and boredom who’s boss.

It’s been a man’s world for too long, and with some newfound psychic abilities one high-powered hero is about to take the whole thing by storm.

With a few inside tips into What Men Want, anything is possible.

Original Content And More – Big News From NewFronts


Vudu Makes Advertising More Relevant and Brings New Original Content to Viewers

Everybody wants free stuff. At Vudu, we’re working to make more content free for more people, with fewer barriers to viewing what they want. When it comes to video, most people will watch ads to be able to watch for free—but they rarely get ads that are meaningful to them.

Over the last decade, the digital landscape has been defined by an attempt to put the most relevant and useful ads in front of customers, to varying degrees of success.

And while brands find new ways to reach their customers online, their ability to target in a TV environment is challenging even today.

This week, we’re debuting a new technology to make targeting and reporting based on TV advertising smart, scalable, and retail-connected.

Vudu offers brands the opportunity to target users in a Premium TV environment based on their secure Walmart shopping data. Brands advertise to sell products, as well as to create desire and demand for their products. The best way to measure the success of these objectives is through interest, intent, and purchase. On Vudu, we’ve created the only advertising ecosystem that allows brands to target all of those things while closing the loop on advertising, which will make it possible for them to answer those critical questions: Did this ad work? Did it make a difference?

But at Walmart, we are always looking for ways to scale our impact to help more customers “Save Money. Live Better.” That’s why we’ve announced Vudu Audience Extension, our instant-scale, retail-connected audience extension media network.


We’re partnering with other OTT services to be able to identify, target, and measure sales performance with regard to our Walmart customers wherever they’re watching, not just on Vudu. This means that our customers get relevant ads wherever they are and that our advertisers will get the benefits of first-party, deterministic data, from the living room through to the purchase point—not just on Vudu, but on many other OTT services as well. It’s retail-connected advertising at the scale of Walmart. We’re rolling this out with select OTT partners, and we’re excited to announce those partners in the coming months

We also announced the first wave of our forthcoming slate of original content.


Our original content will help to further broaden Vudu’s reach, with incredible unscripted shows from Queen Latifah (Friends in Strange Places, a travel show with her celebrity friends, finding amazing experiences in unique places) and Randy Jackson (Turning Point with Randy Jackson, an exploration of the artistic journey of some of the most creative minds in America), alongside other scripted programming.

We’ve got a new show starring Evangeline Lilly, returning to television years after Lost, in Albedo, a genre-bending crime thriller, set 150 years in the future.

We’re also making a new kid-friendly movie, Adventure Force 5, from the visual effects team behind Game of Thrones.


And speaking of kids, Nickelodeon’s Blue’s Clues is coming back to screens as Blue’s Clues and You!, and we’re excited to be debuting this new incarnation on Vudu before its premiere on Nickelodeon in November.


And in case all that content, along with everything else coming out in the entertainment world, is too much to parse, we’ve got a new partnership with the authority on entertainment, Variety, a new show called First Look, coming this Fall, which will spotlight all things happening in entertainment and across the Walmart enterprise.


We look forward to sharing more about these shows in the coming weeks and months.


Vudu Audience Extension is where the power of the Walmart audience is really unleashed. This is premium, targetable, and attributable national TV at a Walmart-appropriate scale.


Not only can we now help our advertisers answer the question of whether their ad dollars were well spent—we can do it across more platforms while reaching more consumers. Best of all, advertisements are appropriately targeted so that potential consumers are seeing only the most relevant advertisements.


We believe that the future of TV looks a lot like the TV of the past: ad-supported, premium content that brings people together. But now it will be a lot better, for viewers and advertisers alike. Less frequent and more relevant ads wherever consumers watch, seamlessly integrated with the rest of their lives, create a better advertising experience for everyone.


NEW THIS WEEK – HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD, ISN’T IT ROMANTIC, AND MORE

WILD WORLDS

He trained his dragon, rescued more dragons, and now he just needs to find a place to put them all. How to Train Your Dragon: The Hidden World is blazing onto Vudu to complete the epic animated saga.

Watch the clip above to see how the characters received a dragon-inspired armor upgrade just in time for the grand finale.

She’s given up on love, but apparently love has other plans.

Transported to a world of cheesy romcom cliches, this life-long cynic must ask herself one question: Isn’t it Romantic?

Defeating a serial murderer and freeing yourself from a lethal time-loop should be enough adventure for one semester, but this hapless heroine is coming back for extra credit.

With a new killer on the loose and a team backing her up, she’s ready to wish a Happy Death Day 2U.

NEW TO RENT

How many muscle-bound alien fighters can coexist in one universe? Dragon Ball Super: Broly is here to find out.

She was going for the pageant crown, now Miss Bala is going on the adventure of a lifetime to rescue her friend (and herself) from drug dealers and corrupt government agents.

NEW THIS WEEK: WHAT MEN WANT, THE PRODIGY, AND MORE

SUPERNATURAL TWISTS

She’s smart, capable, and constantly undermined by her male coworkers, until a magical mishap helps her answer the age-old question: “What are men thinking?”

Watch the video above to hear the cast of What Men Want break down exactly what makes this clairvoyant comedy a must-see movie event.

Some kids grow out of their terrible twos, but Miles is exhibiting something altogether more sinister.

Watch a well-heeled wunderkind reveal the true nature of his super-smarts as he accepts his ultimate dark destiny as The Prodigy.

NEW TO RENT

Come one, come all, and test your wits against the most brutal, brain-teasing puzzle room ever devised.

Just don’t let your guard down, or the ever-changing Escape Room may turn out to be your final resting place.

For some people, art, sports, or hobbies can function as their therapy. Renegade cop Erin is trying something a little more proactive.

Erasing the sins (and sinners) of her past is going to take some doing, but nobody said being a Destroyer was easy.