Original Content And More – Big News From NewFronts


Vudu Makes Advertising More Relevant and Brings New Original Content to Viewers

Everybody wants free stuff. At Vudu, we’re working to make more content free for more people, with fewer barriers to viewing what they want. When it comes to video, most people will watch ads to be able to watch for free—but they rarely get ads that are meaningful to them.

Over the last decade, the digital landscape has been defined by an attempt to put the most relevant and useful ads in front of customers, to varying degrees of success.

And while brands find new ways to reach their customers online, their ability to target in a TV environment is challenging even today.

This week, we’re debuting a new technology to make targeting and reporting based on TV advertising smart, scalable, and retail-connected.

Vudu offers brands the opportunity to target users in a Premium TV environment based on their secure Walmart shopping data. Brands advertise to sell products, as well as to create desire and demand for their products. The best way to measure the success of these objectives is through interest, intent, and purchase. On Vudu, we’ve created the only advertising ecosystem that allows brands to target all of those things while closing the loop on advertising, which will make it possible for them to answer those critical questions: Did this ad work? Did it make a difference?

But at Walmart, we are always looking for ways to scale our impact to help more customers “Save Money. Live Better.” That’s why we’ve announced Vudu Audience Extension, our instant-scale, retail-connected audience extension media network.


We’re partnering with other OTT services to be able to identify, target, and measure sales performance with regard to our Walmart customers wherever they’re watching, not just on Vudu. This means that our customers get relevant ads wherever they are and that our advertisers will get the benefits of first-party, deterministic data, from the living room through to the purchase point—not just on Vudu, but on many other OTT services as well. It’s retail-connected advertising at the scale of Walmart. We’re rolling this out with select OTT partners, and we’re excited to announce those partners in the coming months

We also announced the first wave of our forthcoming slate of original content.


Our original content will help to further broaden Vudu’s reach, with incredible unscripted shows from Queen Latifah (Friends in Strange Places, a travel show with her celebrity friends, finding amazing experiences in unique places) and Randy Jackson (Turning Point with Randy Jackson, an exploration of the artistic journey of some of the most creative minds in America), alongside other scripted programming.

We’ve got a new show starring Evangeline Lilly, returning to television years after Lost, in Albedo, a genre-bending crime thriller, set 150 years in the future.

We’re also making a new kid-friendly movie, Adventure Force 5, from the visual effects team behind Game of Thrones.


And speaking of kids, Nickelodeon’s Blue’s Clues is coming back to screens as Blue’s Clues and You!, and we’re excited to be debuting this new incarnation on Vudu before its premiere on Nickelodeon in November.


And in case all that content, along with everything else coming out in the entertainment world, is too much to parse, we’ve got a new partnership with the authority on entertainment, Variety, a new show called First Look, coming this Fall, which will spotlight all things happening in entertainment and across the Walmart enterprise.


We look forward to sharing more about these shows in the coming weeks and months.


Vudu Audience Extension is where the power of the Walmart audience is really unleashed. This is premium, targetable, and attributable national TV at a Walmart-appropriate scale.


Not only can we now help our advertisers answer the question of whether their ad dollars were well spent—we can do it across more platforms while reaching more consumers. Best of all, advertisements are appropriately targeted so that potential consumers are seeing only the most relevant advertisements.


We believe that the future of TV looks a lot like the TV of the past: ad-supported, premium content that brings people together. But now it will be a lot better, for viewers and advertisers alike. Less frequent and more relevant ads wherever consumers watch, seamlessly integrated with the rest of their lives, create a better advertising experience for everyone.


MONDAY MOVIE NEWS

FAMILIAR FACES (AND VOICES)

Some recognizable stars are taking their talents to new places with new roles in upcoming blockbusters.

WILL SMITH WILL PLAY THE LEAD ROLE IN KING RICHARD

The Fresh Prince is holding court and serving up knowledge in a forthcoming sports biopic. Will Smith will portray Richard Williams, the father and coach of tennis legends Serena and Venus Williams.

GINA RODRIGUEZ AND WILL FORTE JOIN NEW SCOOBY-DOO MOVIE

Ruh-roh! Scooby Doo, Shaggy, and the entire Mystery, Inc. crew are sleuthing onto the big screen for an all-new animated adventure, with voices by Gina Rodriguez and Will Forte now confirmed.

FRANK GRILLO JOINS HITMAN’S BODYGUARD SEQUEL

Frank Grillo is taking a break from Marvel villainy to portray an Interpol agent in the upcoming sequel to 2017’s The Hitman’s Bodyguard. He’ll join the original globe-trotting cast of characters including Ryan Reynolds and Samuel L. Jackson.

STEPHEN LANG JOINS NEW HORROR FILM

Stephen Lang is taking on some mutants with attitude in V.F.W., a new Fangoria-produced action-horror romp. The Avatar actor will portray a Vietnam veteran attempting to defend his local Veterans of Foreign War post.

MONDAY MOVIE NEWS

HEROES UNITE

Whether they’re saving lives, kingdoms, or their own legacy, these heroes are headed your way faster than a speeding bullet.

SPIDER-MAN: INTO THE SPIDER-VERSE ARRIVES TOMORROW WITH BONUS FEATURES

Webheads rejoice! Miles Morales, Peter Parker, Spider-Ham and the rest of the wall-crawling heroes that populate the Marvel multiverse are swinging onto Vudu tomorrow in Spider-Man: Into the Spider-Verse, and they’re bringing a web’s worth of mind-blowing bonus features. The video above has the scoop.

NEW DETAILS FROM THE FLASH SOLO MOVIE

For a film about the fastest man alive, the standalone Flash movie has been a long time coming since the hero premiered in 2017’s Justice League. In a new interview, star Ezra Miller guarantees that the film will be worth the wait for fans and will develop into not only one amazing super-film but an entire multi-verse of speedsters.

NEW TV AD FOR THE LIVE-ACTION LION KING

Disney’s newly revamped animal kingdom got another moment in the sun with the release of a new TV spot showcasing fan favorite characters in the upcoming Lion King adaptation.

FALL RELEASE FOR JAY AND SILENT BOB REBOOT

The appropriately titled Jay and Silent Bob Reboot will get a much-anticipated release this fall according to series creator Kevin Smith. Moviegoers looking for a tongue-in-cheek take on the Hollywood machine delivered by the fan favorite pair won’t be waiting for long.

MONDAY MOVIE NEWS

ALL AROUND THE WORLD

New Orleans. Zamunda. Jupiter. Zombieland. We’ll hit all these stops and more as we take a tour of this week’s hottest entertainment headlines.

NEW TRAILER FOR TOMMY WISEAU’S BIG SHARK

The living legend of so-bad-it’s-good cinema, Tommy Wiseau, is back with one hell of a big fish story.

The new trailer for the partially funded Big Shark has everything fans of Wiseau’s schlock hit The Room crave: inexplicable dialogue, no discernible plot, and Mark.

NEW CAST MEMBERS APPEARING IN ZOMBIELAND: DOUBLE TAP

The fearsome foursome of scruffy survivors from the original Zombieland are about to see some new faces, whether fully human or partially decayed.

Rosario Dawson, Zoey Deutch, and Thomas Middleditch will all be joining in on the undead festivities, in roles that are yet-to-be-revealed but surely feature some larger than death personalities.

WANDERING EARTH IS CHINA’S FIRST SCI-FI BLOCKBUSTER

Earth’s governments unite in piloting the planet away from an unstable sun in Wandering Earth, the first major domestic science fiction release to grace China’s box office.

With out of this world ticket sales so far, the film represents a promising portent for forthcoming Chinese productions headed into the unknown.

COMING TO AMERICA 2 GETS 2020 RELEASE DATE

Prince Akeem is Coming to America again, and this time it’s a royal family affair.

Eddie Murphy‘s iconic character will return to our shores in summer 2020 to meet his long-lost son, bringing familiar faces and new characters along for the ride.

MONDAY MOVIE NEWS

KIDS OF ALL AGES

From animated antics to new takes on old faves, this week’s coming attractions have something for the kid in all of us.

ZOOTOPIA SEQUELS ARE IN DEVELOPMENT

Actor Tommy Lister confirms that he is returning for at least one if not two more entries in the fur-filled Zootopia saga.

The animal citizens of the bustling bipedal metropolis have plenty more stories to tell, and Disney is bringing them to a screen near you.

JUMANJI’S YOUNG CAST WILL REUNITE FOR SEQUEL

The teen stars who portrayed the high school versions of Jumanji: Welcome to the Jungle‘s adventure squad are coming back for another heaping helping of high-concept adventure.

Their adult counterparts are not yet confirmed, but with new additions and the returning youngsters fans can expect more of the fun that made the original a star-studded sleeper hit.

NEW AVENGERS: ENDGAME AD SPOT

After the events of Avengers: Infinity War, the remaining members of Earth’s Mightiest Heroes have some grieving, growing, and gearing up to do.

This weekend’s new Superbowl ad shows a fractured but determined team coming together for one final inter-dimensional rodeo.

NEW SCARY STORIES TO TELL IN THE DARK POSTER

Master of the weird and wild Guillermo del Toro is nearly ready to unveil his latest macabre masterpiece: a modern retelling of iconic children’s anthology Scary Stories to Tell in the Dark.

The new poster, featuring Harold the cursed scarecrow, is more than enough to tantalize horror fans young and old.