Big day for VUDU. Starting today, we’re making dozens of titles available from Buena Vista Home Entertainment (the home video distributor for Disney, Miramax, Touchstone and others) available for high definition sell through – “HD-EST” for the acronymically inclined (read here). Disney is the first major studio to embrace HD-EST as a general product category, and we’re thrilled that they’ve chosen to do so with us, for a couple of reasons.
First, VUDU customers love both HD and digital ownership. When we’ve offered HD-EST titles in the past, buy rates have gone through the roof. Owning digital movies in our super high quality HDX format is especially attractive – it’s been one of our most requested features.
Second, this deal is a big vote of confidence for digital delivery and, in particular, for VUDU. Everyone loves the idea of digital delivery – the combination of selection, flexibility and convenience (and, in the case of VUDU, superb AV quality) hits a big demand sweet spot. But that idea has to transform into something concrete for it to mean anything. It’s the steady progression from rental to purchase to HD, and now to HD-EST, that has taken digital past a “studio experiment” to an increasingly strategic business. We expect this progression to continue as other major studios join Buena Vista to offer HD-EST on VUDU.
I’d be remiss if I didn’t give a huge high five to our technical team, led by Prasanna Ganesan at the ripe old age of 29, for their work in making us the leader in HD A/V quality. There’s no doubt that our consistent technical leadership played a big part in Buena Vista’s decision to launch their HD-EST initiative with us. Great work everybody.
So, when you get home tonight, check out the great movies you can now buy in beautiful HD and HDX. Shorn, our programming guru, has put a collection together that you can find front and center on the VUDU “Explore Catalog” page.