Original Content And More – Big News From NewFronts


Vudu Makes Advertising More Relevant and Brings New Original Content to Viewers

Everybody wants free stuff. At Vudu, we’re working to make more content free for more people, with fewer barriers to viewing what they want. When it comes to video, most people will watch ads to be able to watch for free—but they rarely get ads that are meaningful to them.

Over the last decade, the digital landscape has been defined by an attempt to put the most relevant and useful ads in front of customers, to varying degrees of success.

And while brands find new ways to reach their customers online, their ability to target in a TV environment is challenging even today.

This week, we’re debuting a new technology to make targeting and reporting based on TV advertising smart, scalable, and retail-connected.

Vudu offers brands the opportunity to target users in a Premium TV environment based on their secure Walmart shopping data. Brands advertise to sell products, as well as to create desire and demand for their products. The best way to measure the success of these objectives is through interest, intent, and purchase. On Vudu, we’ve created the only advertising ecosystem that allows brands to target all of those things while closing the loop on advertising, which will make it possible for them to answer those critical questions: Did this ad work? Did it make a difference?

But at Walmart, we are always looking for ways to scale our impact to help more customers “Save Money. Live Better.” That’s why we’ve announced Vudu Audience Extension, our instant-scale, retail-connected audience extension media network.


We’re partnering with other OTT services to be able to identify, target, and measure sales performance with regard to our Walmart customers wherever they’re watching, not just on Vudu. This means that our customers get relevant ads wherever they are and that our advertisers will get the benefits of first-party, deterministic data, from the living room through to the purchase point—not just on Vudu, but on many other OTT services as well. It’s retail-connected advertising at the scale of Walmart. We’re rolling this out with select OTT partners, and we’re excited to announce those partners in the coming months

We also announced the first wave of our forthcoming slate of original content.


Our original content will help to further broaden Vudu’s reach, with incredible unscripted shows from Queen Latifah (Friends in Strange Places, a travel show with her celebrity friends, finding amazing experiences in unique places) and Randy Jackson (Turning Point with Randy Jackson, an exploration of the artistic journey of some of the most creative minds in America), alongside other scripted programming.

We’ve got a new show starring Evangeline Lilly, returning to television years after Lost, in Albedo, a genre-bending crime thriller, set 150 years in the future.

We’re also making a new kid-friendly movie, Adventure Force 5, from the visual effects team behind Game of Thrones.


And speaking of kids, Nickelodeon’s Blue’s Clues is coming back to screens as Blue’s Clues and You!, and we’re excited to be debuting this new incarnation on Vudu before its premiere on Nickelodeon in November.


And in case all that content, along with everything else coming out in the entertainment world, is too much to parse, we’ve got a new partnership with the authority on entertainment, Variety, a new show called First Look, coming this Fall, which will spotlight all things happening in entertainment and across the Walmart enterprise.


We look forward to sharing more about these shows in the coming weeks and months.


Vudu Audience Extension is where the power of the Walmart audience is really unleashed. This is premium, targetable, and attributable national TV at a Walmart-appropriate scale.


Not only can we now help our advertisers answer the question of whether their ad dollars were well spent—we can do it across more platforms while reaching more consumers. Best of all, advertisements are appropriately targeted so that potential consumers are seeing only the most relevant advertisements.


We believe that the future of TV looks a lot like the TV of the past: ad-supported, premium content that brings people together. But now it will be a lot better, for viewers and advertisers alike. Less frequent and more relevant ads wherever consumers watch, seamlessly integrated with the rest of their lives, create a better advertising experience for everyone.


Vudu launches HDR10 support

 

Vudu launches HDR10 support

 

We’re expanding HDR movies to millions more devices

 

At Vudu, our goal has always been to bring you the highest quality movie & TV experience across as many devices and platforms as possible. One measure of our commitment to quality is our support of the enhanced dynamic range, brightness, and vibrancy of HDR technology, beginning two years ago with Dolby Vision HDR.

 

We’re excited to announce the addition of HDR10 support, which brings the color depth and richness of HDR to more devices than ever before. Our support of HDR10, which is quickly becoming a common feature on more and more 4K TVs and streaming devices, means more people can enjoy HDR and the best possible cinematic experience at home.

 

Enjoy HDR across more devices

 

Now, you can watch in 4K + HDR10 on compatible Samsung and LG TVs, Xbox One S and X, and Roku 4K and Nvidia Shield devices. So, if you bought a new 4K TV or streaming device within the past year, you very likely have HDR-ready equipment. (See a complete list here.)

 

With complete HDR support across both HDR10 and Dolby Vision formats, Vudu customers have more device choices from which to enjoy the latest in digital video technology. Users will automatically get the format that is compatible with their 4K + HDR TV or streaming device for the best possible picture.

 

How do I get started?

 

Once you confirm that you have a Vudu-certified 4K + HDR enabled TV or device, and are using the latest Vudu app, you’re ready to go.

 

HDR is available on a growing list of 4K UHD titles. At launch, we have over 36 movies to which we have added HDR10 support, and you can check out the current collection of 4K UHD titles here.

 

We’re working toward bringing HDR to as many of our 4K UHD movies as possible, and we will continue to roll them out as we receive them.

 

Learn more about Vudu 4K UHD.

See our 4K UHD collection.

See a complete list of HDR10-compatible devices.

 

 

Vudu Disc to Digital is now in our mobile apps

Disc to Digital

Get your discs into the cloud easily. No magic needed.

 

I am excited to announce that our Disc to Digital service is now available in our mobile apps – making converting your discs to digital movies easier and more convenient than ever. Impossible, you say? Never, we say.

 

That’s right, starting today, you can convert your Blu-ray and DVD discs to digital movies right from your compatible phone. Convert your entire collection, whether it’s 10 discs or 100, for a nominal cost and a few clicks – only $2 for DVD to SD and Blu-ray to HDX, or just $5 to upgrade from DVD to HDX.

 

You’ve spent a lot of time and effort building your collection, and Mobile Disc to Digital gives you the opportunity to enjoy all the adventure, awe, inspiration, and feels from you Blu-ray and DVD discs with all the added benefits that digital movies have to offer.

 

Going digital lets you watch your movies anytime, anywhere, download your titles for offline viewing on your mobile device, and never worry about scratching those discs again! It’s pretty much the coolest technological advancement since putting a giant “laser” on the moon – you know, The Alan Parsons Project.

 

Convert with a click

 

Using Mobile Disc to Digital is as easy and familiar as taking pictures of your food, if by food you mean the UPC on your Blu-ray or DVD cover. That’s pretty much it – scan the UPC, choose a resolution for conversion, and then watch your new digital movie. Ta-da! It’s not complicated. It’s Vudu.

 

With Mobile Disc to Digital, you’ll have access to our entire Disc to Digital library at launch – that’s about 8,000 movies. So round up your collection and scan away right in-app.

 

There are a couple of things the app will need permission for including your camera and GPS, as well as making sure your billing info is up-to-date in your profile, but the app will guide you through everything.

 

So now you have two ways to conveniently convert your physical disc collection in the comfort of your own home, with our new Mobile Disc to Digital option on both our Android and iOS apps, or on your home computer or laptop by scanning your disc with our existing Vudu To Go app.

 

To get Mobile Disc to Digital, simply update or get the latest Vudu app in Google Play or the iTunes App store. You can also get more information or links to our apps, here.

Number 5 is ALIVE!

Version 5.0 is alive! Download our newest app for iOS and Android today!

Version 5.0 of our Vudu app is available now for both iOS and Android.

 

We’re extremely excited to announce that our newest app, version 5.0, is now available for download and brings with it significant new updates.

 

Our team has worked tirelessly to deliver the features you’ve been asking for. You could even say that it’s your input (maaaajor innnpuuut) that helped bring 5.0 to life!

 

Buy Blu-ray or DVD in app and watch instantly, watch in HDX 1080p on iOS, and download rentals!

 

We’re happy to announce that Vudu 5.0 brings you 5-star features like:

 

HDX and Airplay on iOS – We read you 5 x 5, and it’s here! Now you can watch and cast in HDX full 1080p on your mobile device – just like our Android-using friends!

 

Rental downloads – Save data and watch your movies offline, just in time for holiday travel! Now you can download both what you own and what you rent, and take it with you. Available on both iOS and Android.

 

Buy physical discs in app – Purchase Blu-ray or DVD directly in-app and get instant access to your digital copy on your mobile device. Available on both iOS and Android.

 

Extras+ experience – Discover the immersive in-movie world filled with bonus clips, behind the scenes content, storyline extras, filming locations, and much more – exclusively on the Vudu mobile app! Available on both iOS and Android; first titles coming soon.

 

So get rollin’, in your 5.0:

 

1. Download the latest version of our app
2. Take it for a spin – be sure to enable notifications and location services so you can receive special offers
3. Let us know how stoked you are with your 5-star review

 

Download the new Vudu app 5.0 today! Upgrade to the new Vudu app 5.0 today!

 

We’re Excited to Offer You More Vudu, on Us.

VUDU-Movies-On-Us-Website

At Vudu, we’ve always been committed to giving you the best possible anywhere, anytime movie and TV experience. That’s why we’re so excited about our latest service offering because it provides just that, at an amazing price point.

 

Introducing Vudu Movies On Us – thousands of movies and TV shows available for free with limited commercials. That’s thousands of hours of entertainment that you can watch for free, on top of our vast selection of premium titles to buy or rent. Think about it. Free explosions. Free car chases. Free laughs. More of everything you love about Vudu, on us. And we’ll be adding more movies and TV shows all the time, because nothing beats free, except more free!

 

Now you can come to Vudu for those moments when a free movie will do. It’s more access to the best content, without cutting corners. After all, getting it for free doesn’t mean you should get less. Some of the great titles you’ll now be able to watch for free on Vudu include True Grit, A Walk to Remember, Abduction, and Escape from Planet Earth. Not to mention plenty of sports and music documentaries, anime and animation, and so much more.

 

All Movies On Us titles stream in up to 1080p, with Dolby Digital sound when available, and across your favorite devices – including Android and iOS devices; Internet-enabled TV and Blu-ray players; PlayStation; and streaming devices like Roku.

 

Come by and watch a movie, on us.

 

Scott Blanksteen

VP, Product Management

VUDU-Movies-On-Us-TV-Collection

Vudu Movies On Us is available now:

  1. Sign in/Sign up at Vudu on your desktop, mobile or living room device
  2. Click on the “New” tab on your desktop, or “Spotlight” tab on your living room or mobile device
  3. Then click on “Movies On Us” to access thousands of free movies with limited ads

Find more information about Movies On Us, here.